Did you miss this week’s best content marketing articles? No problem. We’ve got you covered!
Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the precise forms of content that your specific audience wants to connect with.
What do you think content marketing is going to be like in 10 years time? It’s difficult to predict. But we can make our best guesses. And we’ll probably be more correct than studying tea leaves or peering into a crystal ball. After speaking to a few experts in the fields, they expect content marketing to grow and mature over the next decade.
Copywriting is granular. Content Strategy is holistic. Copywriting is the execution of ideas — content strategy is their organization and measurement.
Last month, I twisted Joe Pulizzi’s argument, “Everywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts … more, more, more. … I’m done with more.” I focused on the correlation between ‘more’ and ‘good’.
Regardless of what mediums are in your content marketing arsenal: mobile marketing, social media marketing, email marketing, direct mail, outdoor, and on and on – “branded content has the ability to create brand differentiating by bridging the gap between TV’s emotive power and digital media’s efficient reach.”
If you first glance through the following headers, you might think “these are pretty obvious.” But in my experience, there are a lot of businesses who do not take advantage of these simple and effective tactics when it comes to their content marketing.
Last year, I tried to break up the content marketing “boys club” by writing a post that highlighted women who “rock” content marketing. Twitter lit up — frenzied comments applauded those listed and decried those absent. In other words, the post struck a nerve.
Quality content is of the highest importance when you’re developing filler for your Internet spaces. It not only makes your informational outlets more credible to users, it also means Google and other search engines will rank your site higher than others based on the quality of the content offered.
I see content marketing as an extension of an SEO more than an extension of PR. In the past, links were a huge part of SEO, and SEOs sometimes went to extreme, shady lengths to get them (buying them, spamming forums, etc.).
Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so through other types of content marketing.
I hope you enjoy these fantastic articles. Stay tuned for next week’s list!
The post Top 10 Content Marketing Articles Of This Week (March. 23 – March. 29) appeared first on Intigi Blog.